This blog I thaw today

It's been 159 days since my last post. That's 5 months and 7 days. Embarrassing.

So what did it take for me to post again? An Irish holiday? Longer days? The spring thaw? March Madness?

I like the thaw idea, especially since I can finally see patches of my lawn again, but there are really two main reasons why I'm writing again today...

MOVE OVER FAN CAM

Reason #1: Today FanChatter officially made money, so now every year when I wear green on St. Patrick's Day it will commemorate cash and not shamrocks. Thank you Minnesota Twins!



Yes, the Twins, my favorite team with the best logo in baseball (above), has partnered with FanChatter to offer our Big Screen Mobile Photo Sharing feature at all 81 of their home games this season at the Metrodome.

REWIND to last fall, when I needed a way to promote FanChatter.com and our new mobile photo sharing feature. I figured one of the best ways to reach sports fans was through the Jumbotron at the games and I bet that photos from your phone would look as good up there on the big screen as they did on our site.

My friend at the University of Minnesota sports office thought it was a cool idea, so he let me try it out at some Gopher football games. Fans sent in their photos, we put them on the big screen -- "powered by FanChatter.com", of course -- and I was right. The photos looked awesome. In an instant, the roving video Fan Cam was old school, and the new school was us. The fans had taken the cameras into their own hands. Me Media had hit the stadium circuit and there was no looking back.











The best part was how creative the photos were. The other best part was how quickly we realized the sponsorship potential of my little marketing idea.

FAST FORWARD back to today, where FanChatter Stadium offers an entire suite of in-arena mobile interactivity features led by Big Screen Photo Sharing. Every fan that sends a photo receives a reply message that can be branded with anything from product messaging to coupons to access codes for special offers and the list goes on. If you're a sports-minded advertiser and you're looking for a way to get into mobile marketing, this is it.

So I was busy even though I wasn't writing. Then tonight something else happened to help me break out of my slump...

THANK YOU MATT DICKMAN



Reason #2: Matt Dickman is the Director of Digital Marketing at Fleishman-Hillard in Cleveland and the blogger behind Techno//Marketer. He's also the guy who spoke tonight at the Future of Advertising gathering in downtown Minneapolis, which I attended.

Matt gave a solid presentation on trends in advertising and he showed me a lot of things I hadn't seen, like Hurricane Kohls. He focused on MicroMedia and told of how Twitter was buzzing about the Minneapolis bridge disaster last summer a full hour before any news sites had published a report. Absolutely amazing.

(Speaking of MicroMedia, I told him about FanChatter in hopes that he'll give me an honest review of the site and advice on where we can improve -- and I welcome the same from all of you out there, too.)

But it was his discussion of blogging that reminded me of who I need to be. How can I hope to build a successful web startup without the support of the blogosphere? And how can the blogosphere respect a guy who lets his blog hibernate all winter?!

He also talked about the strong relationships he's built through blogging and Twittering, and after I got home I helped him prove his point.

Watching by beloved Timberwolves finish off the sorry Clippers, I chattered via SMS in the Twolves group at FanChatter about reaching win number "SWEET 16". A short while later I received a mobile chatter alert on my phone. It was JJDacotah, a Wolves fan from North Dakota who I've never met in person, chattering back:

"sweet! didn't realize they played tonight. Off topic, my wife game birth to our second girl yesterday! Another baby wolf fan!"

I was amazed at how happy that made me feel to learn about this other fan's good news. The kind of news that makes you forget about basketball for a little while (and not mind it at all). I chattered back from my phone congratulating him, one Fan/Dad to another.

So I'm back. There will be lots more to tell about the Twins and Big Screen Photo Sharing with the Season Opener just two weeks away (exactly). And I look forward to reading Matt's blog as I commit myself to writing more in mine.

Thank you for reading. I promise the writing will improve as soon as I'm fully thawed.

Photo=Real

Some quickies...



My buddy from work is going to the Cubs playoff Game 3 at Wrigley tonight and he's activated his mobile phone -- a Blackberry Pearl -- at FanChatter. Blackberry Pearls have cameras built-in, so he's going to try and post some pics from my favorite place on earth... DURING THE PLAYOFFS, NO LESS!

If only my Cubbies weren't already facing elimination down 0-2. I hope he's not preoccupied while chattering and somehow interferes with a ball in play. We don't need another Stevie.



All I can really hope is that he doesn't drop his phone in his beer early and call it a day. So check out the MLB group tonight (the game starts at 6pm Eastern, 5pm Central) to (hopefully) see what he sees.

The site is really humming now, with the photo uploading and the improvements in our mobile tools. "Call 'Em Like You See 'Em" finally means everything it's supposed to mean.

It doesn't hurt that the baseball playoffs are getting good, and we've had some great live chatters during games that feel a lot like great game-viewing parties (but without the smell of the dude sitting next to you).



Lastly, something big is brewing for us over at the U (of Minnesota). We'll know more after their big rematch against NDSU October 20th -- both about the Gophers' football integrity and our own ability to prove our worth.

Stay tuned...

EASIER PHOTO TOOLS AND NOW PHOTO UPLOADS

(This was an email sent to FanChatter users -- all 100 of us! -- on 10/4/07. Sign up here to be included on future emails and Call 'Em Like You See 'Em.)

Get ready Sports Fans,

Not only is football heating up and the MLB playoffs are here, but Dane Cook has been fired... we wish. No, but FanChatter did just get a whole lot better. Here's how...

MOBILE INSTRUCTIONS

First, many of you were confused by our mobile instructions, so we made them easier. Basically, FanChatter uses email addresses instead of numeric short codes for posting chatter via text message or email. You may not have known you can send text messages to an email address, but you can (unless you have a "smart phone" that only allows texting to numeric addresses, in which case you should mobile chatter via your email account on that so-called "smart phone" of yours).

Why do we do it this way? Because it allows us to assign each group its own mobile address. For example, to enter mobile chatter in the Broadcast Sports group, text or email from your activated phone or email address to "media@fanchatter.com". Every group page displays its own mobile address, and you create the mobile address when you create a group.

Using FanChatter without using FanChatter's mobile tools is like man using only 10% of his brain. Let me tell you a story...

Late last Saturday night I was torn over who to start in my fantasy football leagues. I chattered in the Fantasy Football group about my choices and asked for help, but it was late and I didn't expect to get any feedback until morning (if I was lucky), so I shut down my computer and went to bed.

Suddenly my phone buzzed. I had a text message. Turns out it was a chatter alert from the Fantasy Football group (which I'm subscribed to). JJDacotah had seen my chatter and posted his advice. Chances are he wasn't on the FanChatter site at the moment I posted, so he must have received a chatter alert on his phone or email and answered me right away, also probably from his phone or email. I chattered back from my phone thanking him, and his advice turned out to be right on, including starting Marshawn Lynch over Lamont "You Big Dummy" Jordan.

Just remember to manage who you're subscribed to. Like me, for instance. I chatter A LOT, especially during the big games, so remove me from your Lineup if your phone starts buzzing too much. Subscribing to groups (instead of- or in addition to other fans) is another good way to go if you're only interested in receiving chatter alerts about certain sports or topics.

So mobile instructions getting easier is the first thing, which makes the second thing really cool...

PHOTOS! YES PHOTOS!

You can now post photos to FanChatter from your phone or email. Take a picture from the game or the bar using your camera phone and send it in to your page or to a group for everyone to see. Show us what your face looks like when your team wins or loses, or when Brad Childress fails to use Adrian Peterson in the second half, except on frickin' kick-off returns. Yeah, I'd like to see that picture.

Easier mobile instructions. Photo chatter (with- or without captions -- here's one of my dog the USC fan). Enjoy.

Marty

Learn more about building a mobile sports fan chat utility at THE BLOG TO BE NAMED LATER...

PS - This letter was getting long, so I'm breaking out our latest This Week in Chatter -- or "TWiCh" -- highlights into a second email. Thanks to everyone for using the site, and chatter back soon...

We talking about practice, man. What are we talking about? Practice?

Any excuse I get...



Well, tonight I practiced over at Slantwise for my big FanChatter presentation at MinneDemo.



MinneDemo is where Minnesota's most interesting tech minds get together to share what's new and cool. I'm lucky enough to occupy one of the six demo slots and I'm determined to make the most of it. (You can check out the rest of my fellow demo-ers, as well as the long wait list to demo, here.)

It's all going down on Thursday, October 11 at O'Garas Bar & Grill in St. Paul. Drinks at 6:30pm. Demos start at 7:30pm. My turn starts at 7:45pm and lasts only 15 minutes.

That's the tough part. I really need to get my script down because I was winging it tonight and it was messy.

(You should know that MinneDemo is made possible by Luke at Slantwise, and it was at MinneBar in April where I first met Jon from Slantwise, and it's because of him and his team that FanChatter exists, so I can't thank them all enough. But more on MinneDemo later...)

Here's tonight's big news:



You can now upload photos to FanChatter from your camera phone!

Yes, this is HUGE! And no, that's not a picture of me.

I've uploaded two so far -- one of a painted-up Vikings fan from Winnepeg named Syd Davy taken at last Sunday's tailgate party and one of my dog Lula Mae wearing her USC windbreaker.

Much, much more to come on this, too. I really need to practice now. See you at MinneDemo.