Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts

Monday, March 24, 2008

FOR IMMEDIATE RELEASE

Here's the big press release announcing our deal with the Minnesota Twins, including a video of our Scoreboard Photo Sharing test last fall at the University of Minnesota football team's home loss to North Dakota State.

(Note that I went with Vimeo not YouTube for my video player. I needed the best picture possible to demonstrate the clarity of the mobile photos on the jumbotron and Vimeo was the, um, clear choice.)


FanChatter Stadium Scoreboard Photo Sharing Test from FanChatter on Vimeo.

Minnesota Twins partner with FanChatter to offer Scoreboard Photo Sharing

FanChatter’s Stadium technology will enable fans at the Metrodome to send photos from their phone for display on the scoreboard video screens during Twins games.

Minneapolis, MN — March 24, 2008 — The Minnesota Twins have partnered with mobile sports chat utility FanChatter.com to provide Scoreboard Photo Sharing at all 81 Twins home games in 2008, beginning with the season opener at the Metrodome on Monday, March 31.

FanChatter, which allows users to post and receive sports chat via text and photo messaging, recently launched their new FanChatter Stadium division to offer teams and event sponsors a full range of in-arena mobile interactivity features. The Twins are FanChatter’s first official team partner.

“We’re excited to give Twins fans the chance to take their own pictures and see them on the big screen,” said FanChatter co-founder Marty Wetherall. “FanChatter takes the old roving Fan Cam and puts it the fans’ hands, and you won’t believe the clarity of the photos. They look as good on the scoreboard as they do your phone.”

At each home game, fans will be invited to take mobile photos and send them to a custom email address at FanChatter, where they will be reviewed and selected by Twins personnel for inclusion in one of two fan photo slideshows to be shown during designated inning breaks.

Every fan that sends a photo receives an instant reply message on their phone thanking them for their submission and inviting them to visit an online gallery to see and share their photos after the game. The reply message and gallery are presented by the feature’s sponsor, Qwest Communications.

FanChatter successfully tested their Scoreboard Photo Sharing technology during three University of Minnesota football games at the Metrodome last fall. Now the Stadium concept has been expanded to include text message voting, trivia contests, and other mobile interactions, all of which provide teams and sponsors with a “triple-play” of brand communication platforms – in-arena (video board and public address), mobile, and online.

"FanChatter gives fans new ways to interact with games and events,” said Wetherall. "The technology on your phone has moved well beyond simple voice transmission, and it’s easy to use. Scoreboard photo sharing is just the beginning of what’s possible.”

Wetherall continued, “It’s also really cool to have our favorite team as our client.”

Fueled by their deal with the Twins, FanChatter plans to market their services to other teams and sponsors throughout the country while continuing to innovate in the area of mobile sports fan connectivity. They are currently enhancing their Stadium offering to enable more in-game interactions between fans, teams, and sponsors.

About FanChatter:

A Minnesota company, FanChatter is the joint creation of Fanacious, Inc. of Minneapolis and Slantwise Design of Hopkins.

Wetherall, 34, is founder and creative director of Fanacious, Inc., a sports social networking company, and is also senior producer at top creative advertising agency Fallon. His credits include the EDS Super Bowl campaign (“Cat Herders”, “Airplane”, and “Running With The Squirrels”) and independent marketing work for the Minnesota Twins, Minnesota Timberwolves and Minnesota Vikings. In 2003, he created THE SHOW TO BE NAMED LATER..., a "Sports Fan Reality Show" that aired first on community access television and later on Twin Cities NBC-affiliate KARE 11 in 2005. He is a graduate of the USC School of Cinematic Arts.

Slantwise Design is a web design and software development studio founded in 2003 by Jonathan Dahl and Todd Emmel. The company creates usable designs and robust web applications using rapid, agile development methods. Clients range from startups to the enterprise. Most recently, Slantwise has been focused on mobile/web integration and video transcoding systems as well as Facebook and iPhone applications. Slantwise built FanChatter and FanChatter Stadium using the Ruby on Rails framework.

Monday, March 17, 2008

This blog I thaw today

It's been 159 days since my last post. That's 5 months and 7 days. Embarrassing.

So what did it take for me to post again? An Irish holiday? Longer days? The spring thaw? March Madness?

I like the thaw idea, especially since I can finally see patches of my lawn again, but there are really two main reasons why I'm writing again today...

MOVE OVER FAN CAM

Reason #1: Today FanChatter officially made money, so now every year when I wear green on St. Patrick's Day it will commemorate cash and not shamrocks. Thank you Minnesota Twins!



Yes, the Twins, my favorite team with the best logo in baseball (above), has partnered with FanChatter to offer our Big Screen Mobile Photo Sharing feature at all 81 of their home games this season at the Metrodome.

REWIND to last fall, when I needed a way to promote FanChatter.com and our new mobile photo sharing feature. I figured one of the best ways to reach sports fans was through the Jumbotron at the games and I bet that photos from your phone would look as good up there on the big screen as they did on our site.

My friend at the University of Minnesota sports office thought it was a cool idea, so he let me try it out at some Gopher football games. Fans sent in their photos, we put them on the big screen -- "powered by FanChatter.com", of course -- and I was right. The photos looked awesome. In an instant, the roving video Fan Cam was old school, and the new school was us. The fans had taken the cameras into their own hands. Me Media had hit the stadium circuit and there was no looking back.











The best part was how creative the photos were. The other best part was how quickly we realized the sponsorship potential of my little marketing idea.

FAST FORWARD back to today, where FanChatter Stadium offers an entire suite of in-arena mobile interactivity features led by Big Screen Photo Sharing. Every fan that sends a photo receives a reply message that can be branded with anything from product messaging to coupons to access codes for special offers and the list goes on. If you're a sports-minded advertiser and you're looking for a way to get into mobile marketing, this is it.

So I was busy even though I wasn't writing. Then tonight something else happened to help me break out of my slump...

THANK YOU MATT DICKMAN



Reason #2: Matt Dickman is the Director of Digital Marketing at Fleishman-Hillard in Cleveland and the blogger behind Techno//Marketer. He's also the guy who spoke tonight at the Future of Advertising gathering in downtown Minneapolis, which I attended.

Matt gave a solid presentation on trends in advertising and he showed me a lot of things I hadn't seen, like Hurricane Kohls. He focused on MicroMedia and told of how Twitter was buzzing about the Minneapolis bridge disaster last summer a full hour before any news sites had published a report. Absolutely amazing.

(Speaking of MicroMedia, I told him about FanChatter in hopes that he'll give me an honest review of the site and advice on where we can improve -- and I welcome the same from all of you out there, too.)

But it was his discussion of blogging that reminded me of who I need to be. How can I hope to build a successful web startup without the support of the blogosphere? And how can the blogosphere respect a guy who lets his blog hibernate all winter?!

He also talked about the strong relationships he's built through blogging and Twittering, and after I got home I helped him prove his point.

Watching by beloved Timberwolves finish off the sorry Clippers, I chattered via SMS in the Twolves group at FanChatter about reaching win number "SWEET 16". A short while later I received a mobile chatter alert on my phone. It was JJDacotah, a Wolves fan from North Dakota who I've never met in person, chattering back:

"sweet! didn't realize they played tonight. Off topic, my wife game birth to our second girl yesterday! Another baby wolf fan!"

I was amazed at how happy that made me feel to learn about this other fan's good news. The kind of news that makes you forget about basketball for a little while (and not mind it at all). I chattered back from my phone congratulating him, one Fan/Dad to another.

So I'm back. There will be lots more to tell about the Twins and Big Screen Photo Sharing with the Season Opener just two weeks away (exactly). And I look forward to reading Matt's blog as I commit myself to writing more in mine.

Thank you for reading. I promise the writing will improve as soon as I'm fully thawed.

Saturday, October 6, 2007

Photo=Real

Some quickies...



My buddy from work is going to the Cubs playoff Game 3 at Wrigley tonight and he's activated his mobile phone -- a Blackberry Pearl -- at FanChatter. Blackberry Pearls have cameras built-in, so he's going to try and post some pics from my favorite place on earth... DURING THE PLAYOFFS, NO LESS!

If only my Cubbies weren't already facing elimination down 0-2. I hope he's not preoccupied while chattering and somehow interferes with a ball in play. We don't need another Stevie.



All I can really hope is that he doesn't drop his phone in his beer early and call it a day. So check out the MLB group tonight (the game starts at 6pm Eastern, 5pm Central) to (hopefully) see what he sees.

The site is really humming now, with the photo uploading and the improvements in our mobile tools. "Call 'Em Like You See 'Em" finally means everything it's supposed to mean.

It doesn't hurt that the baseball playoffs are getting good, and we've had some great live chatters during games that feel a lot like great game-viewing parties (but without the smell of the dude sitting next to you).



Lastly, something big is brewing for us over at the U (of Minnesota). We'll know more after their big rematch against NDSU October 20th -- both about the Gophers' football integrity and our own ability to prove our worth.

Stay tuned...

Thursday, October 4, 2007

EASIER PHOTO TOOLS AND NOW PHOTO UPLOADS

(This was an email sent to FanChatter users -- all 100 of us! -- on 10/4/07. Sign up here to be included on future emails and Call 'Em Like You See 'Em.)

Get ready Sports Fans,

Not only is football heating up and the MLB playoffs are here, but Dane Cook has been fired... we wish. No, but FanChatter did just get a whole lot better. Here's how...

MOBILE INSTRUCTIONS

First, many of you were confused by our mobile instructions, so we made them easier. Basically, FanChatter uses email addresses instead of numeric short codes for posting chatter via text message or email. You may not have known you can send text messages to an email address, but you can (unless you have a "smart phone" that only allows texting to numeric addresses, in which case you should mobile chatter via your email account on that so-called "smart phone" of yours).

Why do we do it this way? Because it allows us to assign each group its own mobile address. For example, to enter mobile chatter in the Broadcast Sports group, text or email from your activated phone or email address to "media@fanchatter.com". Every group page displays its own mobile address, and you create the mobile address when you create a group.

Using FanChatter without using FanChatter's mobile tools is like man using only 10% of his brain. Let me tell you a story...

Late last Saturday night I was torn over who to start in my fantasy football leagues. I chattered in the Fantasy Football group about my choices and asked for help, but it was late and I didn't expect to get any feedback until morning (if I was lucky), so I shut down my computer and went to bed.

Suddenly my phone buzzed. I had a text message. Turns out it was a chatter alert from the Fantasy Football group (which I'm subscribed to). JJDacotah had seen my chatter and posted his advice. Chances are he wasn't on the FanChatter site at the moment I posted, so he must have received a chatter alert on his phone or email and answered me right away, also probably from his phone or email. I chattered back from my phone thanking him, and his advice turned out to be right on, including starting Marshawn Lynch over Lamont "You Big Dummy" Jordan.

Just remember to manage who you're subscribed to. Like me, for instance. I chatter A LOT, especially during the big games, so remove me from your Lineup if your phone starts buzzing too much. Subscribing to groups (instead of- or in addition to other fans) is another good way to go if you're only interested in receiving chatter alerts about certain sports or topics.

So mobile instructions getting easier is the first thing, which makes the second thing really cool...

PHOTOS! YES PHOTOS!

You can now post photos to FanChatter from your phone or email. Take a picture from the game or the bar using your camera phone and send it in to your page or to a group for everyone to see. Show us what your face looks like when your team wins or loses, or when Brad Childress fails to use Adrian Peterson in the second half, except on frickin' kick-off returns. Yeah, I'd like to see that picture.

Easier mobile instructions. Photo chatter (with- or without captions -- here's one of my dog the USC fan). Enjoy.

Marty

Learn more about building a mobile sports fan chat utility at THE BLOG TO BE NAMED LATER...

PS - This letter was getting long, so I'm breaking out our latest This Week in Chatter -- or "TWiCh" -- highlights into a second email. Thanks to everyone for using the site, and chatter back soon...

Monday, July 30, 2007

Rock and Rollover



Wanna know what happens when you don't post for a while? Sooner or later, all hell breaks loose.

Today the dam gave way when it was announced that Kevin Garnett would be traded to the Celtics. Then the water rose higher when the Luis Castillo trade to the Mets was made official, all of which led me to chatter my afternoon away.

But more on that later. Let's go forward by going back, starting with July 19th (my birthday)...

On the day I turned 34, with my mom and dad and wife and daughter Audrey all there to see it (the first and only time that group has ever been assembled), I knocked in my baseball team's winning run (I play on a town ball team in the Park National League called the Minneapolis Lakers) with my first ever walk off hit. It was certainly a birthday to remember, especially since I was able to chatter about it from the parking lot while the crack of the bat was still ringing in my ears.

A couple days later, on our way back from a weekend away in Galena, Illinois, I stopped at the Field of Dreams in Dyersville, Iowa.

All around me were fans that had brought their own bats and balls and gloves to please the gods of baseball with games of catch and rounds of batting practice.



As I walked with my dog Lula Mae out from the corn and into left center field, all I could ask was "Is this heaven?", because it sure did feel like it.

Then I held Audrey as we ran the bases. Reaching third, we waited for the batter to step aside before we headed for home. It was Audrey who scored as I set her bare feet on the plate. What a wonderful place it is, that field where dreams come true.

My Mother in Law Daphne and I discussed FanChatter in the car later that day, driving through Iowa, and her questions helped lead me to another important revelation about the site...

"Mobile Sports Fan Chat" isn't just about posting from your mobile phone via SMS, because someday all phones will have browsers and all chat sites will be accessible by phone.

When we say "Mobile", we also mean "Updates". No other sports fan chat site notifies you by SMS or email when your friend has posted an entry. That means no other sports fan chat site can compare to FanChatter when it comes to breaking news or even just breaking commentary.

Thanks to my Mother in Law, I figured that out somewhere in southeastern Iowa.

Intermission:



Those were the days, weren't they?

So about those updates. Today I received a email from FanChatter (I've opted to use my Gmail account as my mobile "updater" for now because I can access it from my Blackberry and I prefer to chatter with a full QWERTY keyboard) that read...

(JJDacotah) KG to Celts? For a package of Ratliff, Jefferson, Telfair, Green and a pick? It better be for the one the Wolves gave Boston!

What was this? The Celtics deal was back on the table? Even though it hit me out of the blue, it made sense because Boston had picked up Ray Allen on draft day, meaning now KG could consider teaming with both Allen and Paul Pierce on a squad that would most certainly contend in the NBA's Eastern Conference.

The thing is, I found out about it because JJDacotah chattered and I received the update. Thanks JJ, whoever you are.




So history was made twice today, once by a couple of old teammates (McHale and Ainge, above) and once by a crazed Timberwolves superfan learning about the imminent trade of his favorite player... not on TV, not from a guy on the street, not even from a visit to ESPN.com... but from a new sports fan chat site offering mobile updates.

(Oh, and all the Twins got for Castillo were two minor league scrubs who can't hit their weight.)

Now that's a day to remember AND forget.

So why did I call this post "Rock and Rollover"? Well, I intended to mention that Audrey, who turned 4 months old today, completed her first full rollover this morning (followed immediately by her second, and third, and almost fourth before I stopped her from rolling off the bed). Then I was going to liken that (somehow) to FanChatter's 1-month anniversary (July 28, 2007) and how it was time for us to take it to the next level, just like my daughter. Time to rock, if you will, like Kiss on their Rock and Rollover album.

But this post was getting too long, and I'm only making it longer, so props to Audrey for learning to roll, and congrats to us for one month of chatter beginning with the NBA Draft and ending with my all time favorite baller being shipped to Boston.



Who said sports are boring in the summer?

Monday, July 16, 2007

Explaining What We're Doing (in Six Easy Steps)


Yesterday I was interviewed live on the air by KFAN's Henry Lake during "The Lake Show", his weekly Sunday solo gig. The interview lasted about twelve minutes but it felt like two. I did, however, succeed in repeating the name "FanChatter.com" at least a half dozen times.

I'm not sure how well I did beyond simple name repetition, but I'm hoping to get a copy of the segment soon. Others gave me good reviews, although my wife said I talked "pretty fast"...

...but here's what hit me this morning:

The more I talk to people about FanChatter, the more I learn what elements of my pitch are resonating. Interestingly enough, by observing the reactions of others I get a much better idea of where we should be aiming.

Or maybe it's by using the site in its current form that I discover more of what we have to offer. For example, FanChatter is currently populated by myself and several people that I know, and we've been talking sports for a few days now using only the site. I get mobile alerts when the people and groups I'm subscribed to post new chatter, and I presume others have figured out how to receive alerts when I chatter.

All of this led me to compose a new Google Ad Words-style ad this morning in the shower:

Mobile Sports Fan Chat
Talk sports with your friends from
anywhere, anytime, all at once!
FanChatter.com

Sitting around talking with your friends about sports... Isn't that exactly how many of us would rather spend our days, like we were in the 6th grade again? If only we could hang out with our friends all the time -- like we did in the 6th grade -- so each of us could hear all at once what all of us think about each passing sports headline.

Well, now we can, thanks to FanChatter.com.

Here's how I would suggest the average sports fan use the site, in SIX EASY STEPS:

1. Sign up and quickly fill our your sports fan profile (this takes about 2 minutes)

2. Recruit your friends to sign up, too, and ask them to tell you their usernames so you can easily find them on the site.

3. Once they sign up, add your friends to your Lineup (kinda like YouTube's "Subscriptions") and make sure they join your Crowd ("Subscribers").

4. Next, enable your mobile phone to send and receive chatter from your Lineup. Once enabled, you can start and stop mobile chatter notifications anytime by texting #start or #stop to the address "m@fanchatter.com" from your phone.

NOTE: After completing steps 1-4, you and your friends will be able to talk sports ALL DAY LONG from wherever you are, DISCREETLY via your computer, email, or text messaging, and all of you will see what everyone else is saying, and none of you will need to enter and re-enter everyone's email addresses or phone numbers over and over again (unless you don't use FanChatter). Now, on to the equally simple steps 5 and 6...

5. If you decide to explore a little bit and/or search by tags, you may find and subscribe to other users you don't know personally but who share your sports fan views.

6. Another way to find like-minded fans, or to keep track of a particular sports subject, is to follow and participate in a group that interests you. You can even start and stop group chatter notifications to your phone by texting #start or #stop followed by the groupname. You can also post to a group from your phone by texting @ followed by your chatter.

I hope that sounded easy, because it is. I also hope is sounded useful, because it is.



And as I was typing this I just got a huge bit of news (Thanks Kev). 10,000Takes.com, a Minnesota Sports Blog I highly respect, just mentioned us in their daily "Morning Hangover" entry. Maybe it was the radio appearance. Maybe it's because I added them to the blogroll (at right). Whatever it was, thanks guys.

And thanks again to Henry for having us on. This is getting good. Go Twins.

Tuesday, July 3, 2007

Changing the Game

Something great is happening. Wait, hold on a second...

Wow, Torii is fuming. His weapon of choice: The F-bomb
Marty said less than a minute ago in Go Twins from StLP

I'm watching the Twins-Yankees game and Torii Hunter just got tossed by the plate umpire. What you see above is how I recorded the event as it happened in the Go Twins group at FanChatter.com.

But I'm not the only one doing it. Watching the game and chattering about it, I mean. That's what's happening, and that's what's great.

Last night I did the same thing, but I was all by myself. Another fan offered some postgame chatter, but TONIGHT not one but TWO FANS other than me are corresponding about a ballgame in REAL TIME using the network we've created.

That's what it's all about. Time was you went over to your buddy's house to watch a game because you liked talking (and yelling, and screaming) with him about the action as it was happening. Maybe his TV sucked and his carpet smelled, but he was funny and he cared as much as you did about the outcome.

Misery loves company. Every sports fan understands that.

I guess you could've called him up to watch over the phone but who wants to hold the line for three hours? Then came chat rooms and message boards on the internet, but you had to be... hang on...

That Scankees pitcher looks funny
Marty said less than a minute ago in Go Twins from StLP

...you had to be sitting at both your TV and your computer to participate in the discussion, and if you actually went to the game then you might as well forget it.

But striking out the side... that's not so funny (game over; Twins lose 8-0)
Marty said less than a minute ago in Go Twins from StLP


Enter FanChatter.com -- the world's first fully mobile sports fan chat network. Now fans can watch the game (or the tournament, or the race, or the fight, or whatever they want)... from wherever they are... with whomever they choose...

...and I think that's pretty cool.

So tonight saw the first virtual -- 110% spontaneous -- game watching party hosted at FanChatter. Hopefully we'll see many more, unless the Twins keep losing.

751
Marty said less than a minute ago in Bonds 756 from StLP